Use of Social Media Need Not Be Planned as It

question 15

True/False

Use of social media need not be planned as it is not considered part of promotional efforts.

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Definitions:

Unrealistic Status Quo

A reference to an impractical or fantasy-based current state of affairs, often used in strategic planning or decision-making to denote assumptions that do not hold.

Expected Time Horizon

The specific duration in which an event is anticipated to occur or a goal is expected to be achieved.

Investment Allowance

A tax incentive that allows businesses to deduct a certain percentage of their investment in qualifying assets from their taxable income.

Net Cash Flow Impact

The effect on the total cash inflows and outflows for a business, considering all sources of revenue and expenses over a specific period.