If the Entrepreneur Is Constantly Faced with Significant Changes in the Marketing

question 29

Multiple Choice

If the entrepreneur is constantly faced with significant changes in the marketing strategy,then it is likely that: 

• A) there is insufficient monitoring of the plan.
• B) the plan was not prepared properly.
• C) the business marketing effort does not support the strategy.
• D) there have been too many external factors that were difficult to predict.

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Definitions:

Price Leadership

A situation where the largest or most dominant company in an industry sets prices that other companies then follow.

General Electric

An American multinational conglomerate involved in various sectors including energy, aviation, and healthcare.

U.S. Steel

An integrated steel producer with major production operations in the United States and Central Europe.

Administered Prices

Prices that are set by a manufacturer, company, or regulatory body rather than being determined by market supply and demand.