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Interviewing is less expensive than observation.
Stratification
The process of dividing a population or data set into distinct layers or categories based on specific criteria.
Society
A structured community of people bound together by similar traditions, institutions, or nationality.
Asian American
A term referring to Americans of Asian descent or origin, representing a diverse group from East Asia, Southeast Asia, and the Indian subcontinent.
Buying Patterns
Analysis of consumer purchasing habits to predict future purchasing behavior and preferences.
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