Which Is the First Step in Preparing a Marketing Plan

question 53

Multiple Choice

Which is the first step in preparing a marketing plan  

• A) Identifying strengths and weaknesses
• B) Defining the target market
• C) Establishing goals and objectives
• D) Defining the business situation

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Definitions:

Hackman And Oldham's

Refers to the Job Characteristics Model developed by Richard Hackman and Greg Oldham, which outlines how job design influences job satisfaction, motivation, and performance.

Job Characteristics Model

A theory that explains how certain job characteristics affect job outcomes, including employee motivation, satisfaction, and performance.

Growth Need Strength

An individual's need for personal development, improvement, and challenges that stimulate their engagement and performance in tasks.

Measuring Job Satisfaction

The process of assessing to what extent employees feel contented and fulfilled with their jobs, often evaluating various aspects such as work environment, responsibilities, and compensation.