A ________ Is an Arrangement Whereby the Manufacturer or Sole

question 57

Multiple Choice

A ________ is an arrangement whereby the manufacturer or sole distributor of a trademarked product or service gives exclusive rights of local distribution to independent retailers in return for their payment of royalties and conformance to standardized operating procedures.

• A) joint venture
• B) franchise
• C) merger
• D) leveraged buyout

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Definitions:

Brand Storytelling

The technique of using compelling narratives to share the values, mission, and history of a brand, consequently building deeper connections with the audience.

Brand Purpose

The underlying mission or reason for a brand's existence beyond just making a profit, often related to making a positive impact on society or the environment.

Authenticity Deficit

The gap between how genuine or authentic a brand claims to be and how consumers actually perceive its authenticity.