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What are the main benefits (to the franchisee)of franchising
Sympathy
Feelings of pity or sorrow for someone else's misfortune, often leading to supportive or compassionate actions.
Belief in a Just World
The cognitive bias that assumes people get what they deserve, leading to a rationale for misfortune and suffering.
Empathy-Altruism Model
The idea that the reason people help others depends on how much they empathize with them. When empathy is low, people help others when benefits outweigh costs; when empathy is high, people help others even at costs to themselves.
Empathy Gap
The difficulty in understanding or predicting the preferences, behaviors, or feelings of those who are in a different emotional or physical state.
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