According to the Small Business Administration,the Failure Rate of New

question 27

Multiple Choice

According to the Small Business Administration,the failure rate of new businesses within the first few years is:

• A) less than 25 percent.
• B) about 70 percent.
• C) 50 percent.
• D) about 33 percent.

---

Definitions:

Marketing Research

The systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services.

Secondary Data

Secondary data refers to information that has been collected previously by someone else for a different purpose but can be utilized for a new research project or analysis.

Primary Data

Data collected firsthand for a specific research purpose, involving direct interaction with the study subjects through surveys, interviews, or experiments.

Time-Consuming

Requiring a significant amount of time to complete, often more than what is considered desirable or efficient.