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The first applied psychologists were the
Low-involvement Products
Goods or services that require minimal thought and effort from consumers before purchase due to their low cost or risk, such as everyday household items.
In-store Promotions
Marketing activities designed to stimulate sales directly within a retail location.
High-involvement Products
Products that carry a high purchase risk or are expensive, thus requiring more thought, research, and comparison from consumers before making a purchase decision.
Limited Risk
Exposures to potential losses that are confined or restricted in magnitude, often through strategies such as diversification or the use of financial instruments like options.
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