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Jamal is trying to buy something over the phone. He asks his partner to read him his credit card number. However, when he tries to repeat it to the sales clerk on the other end of the line, he can't remember all the numbers. Jamal is coming up against
Social Listening
The practice of monitoring social media channels for mentions of a brand, competitors, product, or any relevant conversations to gain insights and engage with consumers.
Social Media Marketing
The practice of promoting products, services, or brands through social media platforms to engage with a target audience.
Web Crawler
A software program that automatically navigates the internet by following links between web pages to collect information or index web content.
Social Media Monitoring
The process of tracking, analyzing, and responding to content and conversations on social media platforms to gain insights or manage a brand's reputation.
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