Examlex
Which of the following statements regarding TOT experiences is FALSE?
Market Development
Strategies aimed at expanding the customer base for a product, including entering new markets or segments.
Diversification
A risk management strategy that mixes a wide variety of investments within a portfolio to minimize the impact of any single asset's performance.
Product Development
The process of bringing a new product to market, involving idea generation, concept testing, design, manufacturing, and marketing.
Market Development
A growth strategy in which a company seeks to expand its existing product into new markets or geographic areas to increase its customer base.
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