A Client at a Mental Institution Is Rewarded for Improved

question 65

Multiple Choice

A client at a mental institution is rewarded for improved grooming habits with coupons he can exchange for special foods or weekend passes. This technique is called

• A) modeling.
• B) negative reinforcement.
• C) a token economy.
• D) systematic desensitization.
• E) flooding.

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Definitions:

Internal Company Data

Information collected from within an organization, used for analysis, decision-making, and strategic planning.

Competitive Intelligence

The systematic gathering of data about strategies that direct and indirect competitors are pursuing in terms of new-product development and the marketing mix.

Market Research

The process of gathering, analyzing, and interpreting information about a market, including about potential customers, competitors, and the industry as a whole.

Web Scraping

The process of automatically extracting large amounts of data from websites, typically using specialized software or scripts.