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Studies using the Social Readjustment Rating Scale have found that
Lower-Income Groups
Demographic groups characterized by income levels that are below the median for a given area, often facing financial constraints.
Generational Cohort
A group of people born in the same period who share similar cultural experiences, attitudes, and values, influencing their consumer behavior.
Purchase Behaviors
The decision-making processes and acts of consumers in buying and using products.
Shared Stage
A phase or platform where multiple entities or individuals contribute to or engage in collective actions or performances.
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