A "Top-Down" Approach to Creating a WBS Is Typically Used

question 3

True/False

A "top-down" approach to creating a WBS is typically used when a project is unique and different from previous projects.

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Definitions:

Individual Brands

The use of individual brand names for each of a firm’s products.

Corporate Brands

Identities created for corporations as a whole, incorporating their values, culture, and reputation.

Brand Extension

A marketing strategy in which a firm uses an established brand name to introduce new products or services in a different category.

Line Extension

A marketing strategy where a company introduces additional items in the same product category under the same brand name, such as new flavors, sizes, or other variations.