Which of the Following Features of E-Commerce Technology Enables Merchants

question 76

Multiple Choice

Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?

• A) richness
• B) ubiquity
• C) information density
• D) personalization

---

Definitions:

Media Richness

The theory that communication media vary in their ability to convey information accurately and effectively, influenced by immediacy, feedback potential, and personal focus.

Lengel-Daft Contingency Model

A theoretical framework proposing that the effectiveness of communication processes within organizations depends on the complexity and uncertainty of tasks being performed.

Media Selection

The process of choosing the most effective media channels to communicate a message to a target audience.

Translator

A translator is a person or device that converts written text from one language to another, aiming to maintain the original meaning, tone, and context.