Personalization Involves Targeting Marketing Messages to Specific Individuals by Adjusting

question 28

True/False

Personalization involves targeting marketing messages to specific individuals by adjusting the message based upon a consumer's preferences or past purchasing behavior.

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Definitions:

Redirect Question

is a communication technique used to change the subject or focus of a conversation, often employed in interviews or negotiations.

Direct Question

A straightforward query that aims to gather specific information from the respondent.

Nondirective Question

A type of open-ended question that encourages respondents to share their thoughts and feelings without leading them in a specific direction.