Examlex
Which academic disciplines have a technical approach to e-commerce? What is each discipline interested in?
Market Development
A growth strategy in which a company seeks to expand its existing product into new markets or geographic areas to increase its customer base.
Market Penetration
A gauge of the level of sales or acceptance of a product or service in relation to the complete potential marketplace for it.
Diversification
The strategy of adding varied products, services, or markets to a company's portfolio to spread and reduce risks.
Diversification Analysis
A strategic approach used by businesses to expand their operations by entering into new markets or developing new products, often to mitigate risks associated with over-reliance on a single revenue stream.
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