Which of the Following Provides Web Marketers with a Very

question 71

Multiple Choice

Which of the following provides web marketers with a very quick means of identifying a customer and understanding his or her behavior at a site?

• A) transaction logs
• B) cookies
• C) registration forms
• D) data warehouses

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Definitions:

Employer Payroll Taxes

Taxes that employers are required to pay on behalf of their employees, including social security and Medicare taxes.

Social Security Tax

A mandatory payroll tax collected to fund the Social Security program, providing retirement, disability, and survivors' benefits.

Medicare Tax

A federal tax that funds the Medicare program, which is withheld from an employee's paycheck and also matched by the employer.

FICA Tax

A federal tax in the United States that funds Social Security and Medicare, contributed by both employees and employers.