Discuss the Revolution in Internet Marketing Technologies

question 35

Essay

Discuss the revolution in Internet marketing technologies. What are the four main broad impacts the Internet has had on marketing?

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Definitions:

R&D Expenditures

Funds allocated by companies, institutions, or governments towards research and development activities to innovate or improve products, services, or processes.

Industry Concentration

Industry concentration is the degree to which a small number of firms dominate the total output, sales, or employment in an industry.

Bell-Shaped-Curve

A graphical representation of a normal distribution in statistics, where the apex represents the highest point or the mean, and the curve tapers equally on both sides.

Market Structures

The classification of markets based on the competition level and the nature of product differentiation among firms within an industry.