Which of the Following Was the Object of the FTC's

question 13

Multiple Choice

Which of the following was the object of the FTC's highest penalty for a COPPA violation to date?

• A) Disney's Playdom
• B) W3 Innovation
• C) Snapchat
• D) Yelp

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Definitions:

Source Persuasiveness

relates to the effectiveness and credibility of a communicator in influencing the beliefs, attitudes, or behaviors of others.

Product Endorsers

Individuals, often celebrities or experts, who promote a product or brand by recommending it or associating their image with it.

Advertising Technique

Strategies used by marketers to promote products, services, or ideas to consumers.

Emotional Dissonance

A state of conflict between experienced emotions and emotions expressed to conform to social norms or job requirements, often leading to stress.