In Which Year Did Spending on Mobile Marketing First Exceed

question 4

Multiple Choice

In which year did spending on mobile marketing first exceed the amount spent on desktop/laptop marketing?

• A) 2014
• B) 2015
• C) 2016
• D) 2017

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Definitions:

Expected Return

The mean value of the probability distribution of possible returns for a specific investment or portfolio.

Multistage DDM

A version of the Dividend Discount Model that accounts for different growth rates over various stages in a company's lifecycle.

Required Return

The return a investor needs on an investment to compensate for the risk of the investment.

Dividend

A portion of a company's earnings distributed to shareholders, typically in the form of cash or additional stock.