What Are the Implications for Marketers Given That Users Spend

question 63

Essay

What are the implications for marketers given that users spend over 75% of their total mobile time using apps and that on average, users only use about 20 apps a month?

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Definitions:

E-commerce

The buying and selling of goods and services over the internet, including the transfer of money and data to execute these transactions.

Social Commerce

A subset of electronic commerce that involves social media, online media that supports social interaction, and user contributions to assist online buying and selling of products and services.

Similar Life Experiences

Experiences that are alike or share common aspects, often bringing people together or influencing their perspectives.

Confirmation Bias

Definition: A cognitive bias that involves favoring information that confirms previously existing beliefs or biases, often leading to skewed or selective perception of evidence.