Which of the Following Statements Best Describes the Potential Impact

question 36

Multiple Choice

Which of the following statements best describes the potential impact of network effects with respect to portals?

• A) Specialized vertical market portals attract only a small percentage of the audience, while a few large megaportals garner most of the market.
• B) The value of the portal to advertisers and consumers increases geometrically as reach increases.
• C) The greater the amount of content provided by a portal, the greater its value to the community.
• D) The greater number of portals available, the greater the potential audience for each.