Which of the Following Statements About B2B Marketing Is Not

question 45

Multiple Choice

Which of the following statements about B2B marketing is not true?

• A) Mobile B2B marketing consumes less than 20% of B2B digital marketing budgets.
• B) Only 10% of B2B marketers use mobile marketing technologies.
• C) Content marketing is one of the primary and most effective marketing tools in B2B marketing.
• D) The disparity between the amount spent on B2B marketing compared to B2C e-commerce reflects the different nature of much of B2B e-commerce when compared to B2C e-commerce.

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Definitions:

Job Performance

The level of effectiveness and efficiency with which an employee accomplishes their work tasks and responsibilities.

Competitive Nature

Refers to the inherent drive or inclination among individuals or entities to strive for superiority or success against others in the same arena.

Corporate Strategy

Corporate Strategy involves the overarching plan and direction of a corporation, focusing on achieving long-term goals and securing a competitive position in the market.

Work Engagement

A state of being deeply involved, enthusiastic, and fully absorbed in one's work, often leading to high levels of productivity and well-being.