Examlex
_____ is the process of deciding whatneeds to be done by whomand when.
Think Global
A business approach that considers the international implications of corporate decisions and strategies.
Consumer Wants
The desires or needs that drive individuals to purchase products or services.
Consumer Needs
The desires or necessities that consumers seek to fulfill with products or services.
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically summarized as product, price, place, and promotion.
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