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Supervisors and managers should always strive to utilize the Convenience Seeker decision-making style.
Fast-casual Establishments
Restaurants that offer higher quality food than fast-food chains, with more emphasis on the dining experience, but without full table service.
Competitive Potential
The ability of a company, product, or service to compete effectively in the market and potentially dominate a niche or sector.
Head-to-head Positioning
A marketing strategy where a company directly competes with another by offering products or services that directly target the competitor’s customer base.
Product Attributes
Characteristics that define and differentiate a product, including quality, design, features, brand name, and packaging.
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