Marketing Helps Smooth Demand to Match Capacity in Service Operations

question 39

True/False

Marketing helps smooth demand to match capacity in service operations.

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Definitions:

Supply Chain Responsiveness

The ability of a supply chain to adapt quickly and efficiently to changes in the market environment, customer preferences, or supply disruptions.

Service Level

A measure of the quality of service provided, often evaluated by the speed and reliability with which a service is delivered.

Substitute Similar Products

Alternative products that serve the same purpose or function as the original product, often used to mitigate risks of stockouts or to diversify product offerings.

Flexible Capacity Lever

A strategy that enables a business to adjust its production capacity quickly in response to changing market demands, using methods like overtime, subcontracting, or temporary workers.