The Use of Micromarketing Has the Potential to Create Customer

question 26

True/False

The use of micromarketing has the potential to create customer concerns about invasion of privacy.

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Definitions:

Shareholder

An individual or entity that owns shares in a company, giving them a claim on part of its assets and earnings.

Pre-emptive Rights

Rights that allow existing shareholders to purchase additional shares in a company before new shares are offered to the public, to maintain their proportional ownership.

Shareholder's Agreement

A contract among the shareholders of a company outlining their rights, responsibilities, and obligations.

Voting Rights

The entitlement of individuals to participate in the election of government officials and to have their vote counted.