When Pursuing a Differentiation Strategy, a Service Firm Should Work

question 58

True/False

When pursuing a differentiation strategy, a service firm should work to ensure that the service being offered is standardized.

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Definitions:

Close Under Fire

Close under fire refers to the ability to successfully secure a sale or deal despite facing significant pressure or adversity.

Buying Signal

Indicators or signs shown by potential customers that suggest they are ready to make a purchase.

Buying Signal

Indicative actions or expressions by a potential customer suggesting an interest in making a purchase.

Demonstrating the Product

The act of showcasing a product’s features, benefits, and usage to potential buyers to facilitate a sale.