[Solved] Service winners are the competitive dimensions used by customers to decide among qualified service providers. Gender: The socially constructed roles, behaviors, activities, expectations, and identities associated with being male or female. Transgender: Denoting or relating to a person whose sense of personal identity and gender does not correspond with their birth sex. Same Sex: Relating to a relationship or attraction between two people of the same gender; akin to same-sex couples. Erotically Attracted: Feeling a sexual desire or attraction toward someone.