________ Is Not a Characteristic Appropriate for a Yield Management

question 19

Multiple Choice

________ is not a characteristic appropriate for a yield management strategy.

• A) Relatively fixed capacity
• B) Steady demand
• C) Ability to segment markets
• D) Products sold in advance

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Definitions:

Demographic Segmentation

Segmentation that divides markets by characteristics such as age, gender, income, education, and family size.

Loyalty

The state or quality of being loyal; fidelity to a company, brand, or person, often resulting in repeated business or advocacy.

Price Sensitivity

The degree to which the price of a product affects consumers’ purchasing behavior.

Broad Segmentation Bases

Wide-ranging criteria used to divide a market into distinct customer groups with varying needs, characteristics, or behaviors.