Examlex
Match the items with the appropriate description.
-two-thirds tobacco,one-third clove
Peripheral-Route Processing
A method of persuasion that relies on superficial cues and heuristics, such as the attractiveness of the speaker, instead of the quality of the argument.
Credible
Being believable or worthy of trust based on evidence or reasoning.
Central Route
A method of persuasion that involves deep thinking and the logical processing of information, leading to lasting attitude change.
Persuasion
The act of convincing others to change their mind or take a certain action through effective communication or argumentation.
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