Examlex
Which of the following is pointed at in the studies of Lawhon and Watson?
Extension Authenticity
The authentic and believable growth of a brand into new categories or markets while preserving its fundamental values and identity.
Fighter Brands
Brands created by a company to compete directly against low-cost competitors in the market, often to protect the parent brand's market share.
Low Price Competitors
Companies that compete primarily on price, often by offering similar products or services as higher-priced competitors, but at lower costs.
Enhanced Brand Equity
The increased value brought to a brand by consumer perceptions of high quality or positive experiences associated with the brand.
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