Describe How Public Opinion Is Measured and Some of the Challenges

question 21

Essay

Describe how public opinion is measured and some of the challenges that arise with polling.Specifically,discuss what sampling is,why sampling is used,and how the problems of social desirability effects,selection bias,the bandwagon effect,and push polling undermine survey research.

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Definitions:

Department Manager

A position responsible for overseeing the operations, productivity, and personnel of a specific department within an organization.

Revenues

The cumulative financial gain acquired by transacting goods or services indispensable to an enterprise's principal undertakings.

Decentralization

The distribution of decision-making powers from a central authority to smaller units or individuals within an organization.

Profitability

The ability of a business to earn a profit, which is the balance of revenue after accounting for all expenses, taxes, and costs.