What Is the Social Desirability Effect

question 10

Multiple Choice

What is the social desirability effect?

• A)the bias in surveys that comes from the failure of pollsters to interview respondents from lower socioeconomic backgrounds
• B)the strong desire that people have to express their opinions to survey researchers
• C)the fact that respondents report what they think the interviewer wishes to hear or whatever they think is socially acceptable,rather than what they actually believe
• D)the impression conveyed by polls that something is important to the public when actually it is not

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Definitions:

Deferred Tax Asset

An accounting term for items that will reduce future tax payments, such as carryover losses or credits.

Book Income

The net income reported by a company as per its financial statements, reflecting its accounting principles rather than taxable income.

Interperiod Tax Allocation

The process of distributing tax expenses or benefits over different accounting periods due to temporary differences between financial accounting and tax accounting rules.

Effective Tax Rate

The average rate at which an individual or corporation is taxed, calculated by dividing the total tax paid by taxable income.