The Media Are Sometimes Referred to as the "Fourth Branch

question 64

Multiple Choice

The media are sometimes referred to as the "fourth branch of government" because

• A)they receive a number of subsidies paid for through tax revenue.
• B)they could not do their job without cooperation from the executive,legislative,
• And judicial branches.
• C)they are explicitly discussed in Article IV of the Constitution.
• D)they provide a check on the power of government and political leaders.

Understand strategies to manage and communicate bad news about transactions.

Understand the concept of a buffer in the context of negative messages and assess its ethical implications.

Evaluate the characteristics of well-composed and poorly written buffers in negative messages.

Describe the elements of a bad-news message when using the direct approach.