The 1996 Telecommunications Act Was Important Because

question 10

Multiple Choice

The 1996 Telecommunications Act was important because

• A)it ended the federal government's licensing of radio and television stations.
• B)it established the fairness doctrine.
• C)it allowed for less concentration of media ownership than had been possible since regulation of the industry began in 1934.
• D)it allowed for a greater concentration of media ownership than had been possible
• Since regulation of the industry began in 1934.

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Definitions:

Segmentation

The process of dividing a broad consumer or business market into sub-groups based on shared characteristics.

Technological Orientation

A focus or approach by a company that emphasizes innovation and the adoption of new technologies for improvement and competitive advantage.

International Markets

Marketplaces that extend beyond a country's borders, allowing businesses to trade goods and services across the globe.

Segment

In business, it refers to a part of a market or population grouped by similar characteristics or needs for targeted marketing or analysis.