A(n)________ Benefit Is One Where Potential Recipients Must Document Their

question 45

Multiple Choice

A(n) ________ benefit is one where potential recipients must document their genuine need.

• A)indexed
• B)contributory
• C)means-tested
• D)in-kind

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Definitions:

Core Benefit Proposal

The fundamental value or advantage that a consumer receives from a product or service, which is the main reason for their purchase.

Marketing Mix

The combination of variables that a company can control to influence consumers to purchase its products, often categorized into the four Ps: Product, Price, Place, and Promotion.

Product

An item or service created as a result of a process and serves a need or wants.

Market Segmentation

The process of dividing a broader market into smaller, distinct groups of consumers with similar needs, characteristics, or behaviors who might require separate products or marketing mixes.