Examlex
A fine alone can be imposed for offences that have a maximum penalty of more than five years.
Segmentation Analysis
The process of dividing a market into distinct subsets of customers with common needs or characteristics, to target marketing efforts more effectively.
Maslow's Hierarchy
A psychological theory that categorizes human needs into five hierarchical levels, from physiological needs to self-actualization.
Targeting
Evaluating each market segment to determine which segments present the most attractive opportunity to maximize sales.
Cultural Factors
Elements of culture that influence consumer behaviors and preferences, including language, beliefs, values, and norms.
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