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Alyssa finds a job description for an interesting retail position.The job description indicates exactly what department of the store she would be responsible for and what her duties would be.The ad describes good opportunities for advancement within the retail area,so she could become the managing retail director for her department.However,she would not be able to move into finance or production.This is an example of which organizational strategy?
Conviction
The firm belief in the truth of one’s products or services, often seen as necessary for successful sales efforts.
Prospect
A potential customer or client who has been identified as fitting a target market or demographic but has not yet made a purchase.
Mental Steps
The cognitive processes or stages one goes through when solving a problem or making a decision.
Purchasing Decision
The process of evaluating and choosing among alternative products or services to fulfill a need or desire.
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