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Additional Case 7.1 Shannon Is the CEO of a Firm That Provides High-Tech

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Additional Case 7.1
Shannon is the CEO of a firm that provides high-tech service support to other small businesses. He plans to revise the performance appraisal system to align it more closely with company goals. The tailored program should be fair and ethical and should produce consistent results.
Shannon wants service employees to work together to maximize service quality. Since the sales force has not been particularly aggressive, sales are lagging. Shannon believes that profits and customer satisfaction will increase if sales people start providing after-sale service to customers.
In the past, Shannon's sales managers have been receiving the same raises, regardless of their effectiveness. Now, Shannon wants to identify and reward the best-performing managers. By comparing managers across functions, Shannon believes he will be able to identify workers who are ready for more challenging responsibilities.
-Refer to Additional Case 7.1.Shannon's first step in developing the new performance appraisal system is to:

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Definitions:

Gender-Typed Behavior

Actions or behaviors that are commonly associated with a particular gender based on societal or cultural norms.

Praise

The act of expressing approval, admiration, or commendation towards someone's actions, achievements, or characteristics.

Imitation

The action of using someone or something as a model and attempting to replicate their behavior, actions, or features.

Participation

The act of taking part or being actively involved in something, such as an event, activity, or social group.

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