Examlex
According to your text,as employees' base pay increases,their:
Potential Customers
Individuals or entities that are likely to purchase a company’s products or services but have not yet done so.
Traction
Evidence that a product or business is gaining popularity, market share, or revenue, indicating potential success.
Incubators
Organizations designed to nurture and grow early-stage startups by providing resources, support, and services.
New Venture
A recently started business or project that typically involves some element of risk or innovation.
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