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The First Step in the Use of an Employee Assistance

question 137

Multiple Choice

The first step in the use of an Employee Assistance Program (EAP) is to:


Definitions:

Deals

Special offers, discounts, or promotions designed to encourage consumers to purchase a product or service at a reduced price.

Sales Promotion

A marketing strategy involving the use of short-term incentives to encourage the purchase or sale of a product or service.

Institutional Advertising

A form of advertising aimed at promoting an organization's image, ideas, or philosophies rather than selling a specific product or service.

Public Relations

The practice of managing and disseminating information from an individual or organization to the public to influence their perception and maintain a positive image.

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