A Study That Attempts to Explain Why a Radio Program

question 6

Multiple Choice

A study that attempts to explain why a radio program about the death of an attractive young woman is more popular with audiences than one about a male soldier who deserts his unit on the battlefield would be an example of ______.

• A)critical theory
• B)structural/functionalism
• C)uses and gratifications
• D)two-step flow

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Definitions:

BPR

Business Process Reengineering (BPR) involves the radical redesign of core business processes to achieve dramatic improvements in productivity, cycle times, and quality.

Porter's Five Forces

A framework for analyzing an industry's competitiveness and potential profitability through five forces: competitive rivalry, bargaining power of suppliers, bargaining power of buyers, threat of new entrants, and threat of substitute products.

Web

A system of interconnected documents and resources, linked by hyperlinks and URLs, accessible over the Internet.

Home Town

The town or city where a person was born or grew up, or where they feel a deep emotional attachment due to long term residence or personal experiences.