Briefly Describe the Difference Between an Attitudinal Effect and a Behavioral

question 3

Essay

Briefly describe the difference between an attitudinal effect and a behavioral effect of the media.

Learn the use of common-ground and ethical persuasion techniques.

Distinguish between the organizational patterns for persuasive messages.

Understand the role of intrinsic and extrinsic benefits in persuasive communication.

Grasp the different persuasive techniques used in sales and marketing.

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Definitions:

Long-term Memories

Memories that can be retained for extended periods of time, ranging from days to decades, and include events, facts, and experiences.

Hippocampus

A critical structure within the brain involved in memory formation, organization, and retrieval, as well as spatial navigation.

Specialized

Adapted or designed for a specific purpose or function.

Brain Stem

The part of the brain connecting the spinal cord with the forebrain and cerebrum, responsible for basic life functions such as breathing and heartbeat.