A Media Scholar Is Trying to Find Out If the Editorial

question 27

Multiple Choice

A media scholar is trying to find out if the editorial focus of a television station's news programming changed after it was purchased by a large media conglomerate.What kind of effects is this scholar looking for?

• A)message effects
• B)media effects
• C)ownership effects
• D)active audience effects

---

Definitions:

Stimulus-Independent Thought

Thoughts that occur without any direct external triggers, allowing the mind to wander or engage in internal reflection.

Daydreams

A stream of consciousness that detaches from current external tasks or surroundings, allowing for spontaneous internal thoughts and imaginings.

Sternberg

Refers to Robert Sternberg, an American psychologist and professor best known for his theory on intelligence and creativity.

Short-Term Memory

A mental system that has a restricted capacity designed for briefly maintaining information for the purpose of processing.