In a Brief Essay,explain the Differences Between the Long-Tail and the Short-Head

question 7

Short Answer

In a brief essay,explain the differences between the long-tail and the short-head media markets.

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Definitions:

Intangible Assets

Non-physical assets such as patents, copyrights, and goodwill that have value to a business.

Utility

A measure of the satisfaction or benefit derived from consuming goods and services.

Allocation

The process of assigning a cost, or a group of costs, to one or more cost objectives, in reasonable proportion to the benefits provided or other equitable relationship.

Goodwill

An intangible asset representing the value of a company’s brand name, solid customer base, good customer relations, and employee morale.