The Atlantic Became Profitable Recently for the First Time in Many

question 20

Multiple Choice

The Atlantic became profitable recently for the first time in many decades because the publisher ______.

• A)started charging for access to all of their websites
• B)ruthlessly cut the size of their staff and the cost of production
• C)adopted a "digital first" strategy
• D)all of these

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Definitions:

Marketing Actions

Refers to the strategies and tactics companies use to promote and sell their products or services to consumers.

Opportunity

A favorable situation or set of circumstances that presents itself, which can potentially lead to growth, development, or success if capitalized on properly.

Strength

An attribute or internal capability of a company or individual that provides a competitive advantage in the market or enhances performance.

Weakness

A term used in SWOT analysis to denote internal limitations or areas where a business or individual performs poorly.