The Statement That Radio Became a Companion Medium Means Which

question 8

Multiple Choice

The statement that radio became a companion medium means which of the following?

• A)Radios and televisions were being sold together as a package deal.
• B)Radio became less focused.
• C)Radio tried to be all things to all people.
• D)Radio became the medium listened to while doing something else.

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Definitions:

Geo-targeting

A marketing strategy that uses geographical locations obtained from a user's device to serve relevant content or advertisements to that user.

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The practice of leveraging web-based channels to spread a message about a company's brand, products, or services to its potential customers.

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The purchase and prominent display of luxury goods to provide evidence of a consumer’s ability to afford them.

Taste Test

An evaluation process where individuals sample and rate different foods or beverages based on flavor, texture, and other sensory attributes.