In Which Way Are Newspaper Ads More Effective Than Radio

question 31

Multiple Choice

In which way are newspaper ads more effective than radio or TV ads?

• A)More people read newspapers every day than watch TV and listen to radio.
• B)Newspaper ads are more entertaining.
• C)Newspaper ads allow advertisers to give detailed information.
• D)Consumers trust whatever they read in newspapers.

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Definitions:

CPI

By applying a weighted average methodology, the Consumer Price Index tracks the fluctuations in average prices for a comprehensive array of consumer goods and services, such as medical care, food, and transportation services.

CPI

It's an index that measures the average prices of a basket of consumer services and products, like food, transportation, and healthcare, through their weighted average, known as the Consumer Price Index.

Base Year

A specific year against which economic or financial data is compared to measure changes in prices, outputs, or other economic indicators over time.

Consumer Price Index

An indicator assessing the mean fluctuation over time in the expenses borne by city dwellers for a designated assortment of consumer products and services.