Which of the Following Statements About the PR Campaign That

question 52

Multiple Choice

Which of the following statements about the PR campaign that followed the Tylenol tampering is true?

• A)It was successful because it succeeded in covering up what had happened.
• B)It was successful because it was immediate and honest.
• C)It was a failure because afterward people viewed the manufacturer as cold and uncaring.
• D)It was a failure because the company tried to handle media relations with a one-person office.

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Definitions:

Exhaustion

A state of extreme physical or mental fatigue, often resulting from stress, overwork, or illness.

Maintenance

The process of preserving a condition or situation or the state of being preserved.

Type D Personality

A personality type characterized by high levels of stress and negativity, often associated with a higher risk of cardiovascular problems.

Depressed

Experiencing a persistent feeling of sadness or loss of interest that leads to various physical and emotional problems.